The PHA Group
People Management
Senior Account Directors and Ass. Directors
Tuesday 11 November 2025
14:00- 17:30
Venue
The PHA Group
Floor 5, 1 Slingsby Place, London, WC2E 9AB
IMPORTANT
BEFORE THE WORKSHOP:
Complete the pre-work detailed below.
About the Training
This half-day workshop will develop your strategic communication skills needed to manage with clarity and confidence. You will learn how to step back from day-to-day delivery to think and lead more strategically, then translate that thinking into clear, motivating direction for others. You'll build the skills to influence upwards, presenting recommendations and insights that shape senior decision-making. Through practical tools and discussion, you’ll leave also knowing how to prioritise what matters, brief with precision and delegate in a way that builds trust, accountability and performance.
We'll be looking at:
Module 1: Strategic Management
Be explicit around roles, responsibilities and expectations
Spend more time on the ‘balcony’ versus the ‘dancefloor’
Prioritise your time to focus on what really matters strategically (the difference between urgent and important)
Present strategic recommendations and influence decision making at a senior level
Understand how you can add value beyond client work
Module 2: Delegating & Briefing
Deliver excellent briefings, delegating effectively to all levels
Strike the perfect balance between ‘remote’ and ‘approachable’ – managerial, not matey
Appreciate how to brief colleagues according to their competence and maturity
Master the art of open questions
Check for understanding, provide space for enquiry and recognise incongruous nonverbal signals
Pre-Work
In preparation for this training, please complete a short questionnaire detailed here, by Friday 7 November 2025.
““I found this training hugely beneficial and gave me added insight I never would have come across. Izzy is incredibly engaging and creates a very comfortable space for you to explore ways of thinking, vulnerabilities, self-awareness and ideas freely in the pursuit of growth.””
““Izzy is brilliant at challenging in a constructive way and helping to deliver a clear plan to maximise impact of senior staff within a business.””
““Izzy was the best team trainer we’ve ever worked with. Her techniques and tools are so easily transferable and I’m so excited to see the team take them forward and see their confidence grow even further! It was an incredibly successful day!”
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About Isobel
Isobel is an expert trainer, executive coach and senior communications professional. She has been delivering bespoke workshops to marketing agencies, in-house teams and individuals for a number of years. Her talent is in tailoring training sessions to clients' specific objectives, and her style is known for being energetic and engaging.
She is rated extremely highly by her clients, which include Unlimited, FleishmanHillard, Four Communications, Lansons, Eulogy, Babel PR and Nelson Bostock.
She is licensed in Insights Discovery and has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.
Before becoming a trainer, Isobel worked in the marketing industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. As such, she brings deep understanding of communication, audience engagement, and influence and persuasion to all of her workshops.