Eulogy
Strategic Communications Planning
Thursday 28 August 2025
09.30-16:30
Venue
Eulogy
Third Floor, Brownlow Yard,
12 Roger St, London, WC1N 2JU
IMPORTANT
BEFORE THE WORKSHOP:
Complete the pre-work under ‘Preparation’ below.
About the Training
This practical workshop will provide you with the clarity and confidence to structure a compelling strategic communications plan, from scratch. You will understand the core framework, from taking the brief, right through to evaluation and measurement. You will learn how to develop and deliver outstanding, impactful campaigns.
Module 1: Challenging the Brief
Interrogate the brief with advanced questioning skills
Get under the skin of what the client really wants
Navigate through objectives to strategy and tactics
Distinguish between business and communications objectives
Module 2: Strategy & Creative Themes
Run a strategic brainstorm
Expand the SWOT to deliver insight and originality
Arrive at the ‘wow’ moment effortlessly
Module 3: Planning Tools
Develop the narrative
Present research findings in an insightful way
Use stakeholder mapping to inform your communications strategy
Develop tactics using PESO
Module 4: Showing Value
Demonstrate commercial understanding and return on investment
Answer the 'so what?' and the 'why?'
Understand and use the latest AMEC evaluation tools
Preparation
1. What is your most important objective for the training?
Please send your responses to Gemma by Friday 15 August 2025.
““Isobel was very insightful, engaging and inclusive, making sure to address us all individually. I liked that she made it relevant and provided advice on real-life challenges we’ve come across from our experience in agency.””
““Isobel is a friendly, warm presenter and made me feel at ease. I’ve learned so much and I have more take aways from this than a lot of other courses I’ve done. I’d recommend to anyone – thank you!”
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““I was really blown away by Isobel’s training. She provided practical and really useful insights. As well as that, she delivered the training in a positive and warm manner, which is so hard to do on zoom.””
About Isobel
Isobel is an expert trainer, facilitator and communications professional. She has been delivering bespoke workshops to marketing agencies, in-house teams and individuals for a number of years. Her talent is in tailoring training sessions to clients' specific objectives, and her style is known for being energetic and engaging.
She is rated extremely highly by her clients, which include Unlimited, FleishmanHillard, Four Communications, Lansons, Persimmon Homes and National Grid ESO.
She is licensed in Insights Discovery and has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.
Before becoming a trainer, Isobel worked in the marketing industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. As such, she brings deep understanding of communication, audience engagement, and influence and persuasion to all of her workshops.